Team

Zac started Upforth in 2015 with the goal of investing in the next generation of Bay Area founders. He is an accomplished entrepreneur and operator, specializing in data-driven sales and go-to-market. He was the Head of Growth at Square, leading all Sales, Support and GTM technology. Zac joined Square in 2016 with his team from Framed Data, a Y-Combinator startup focused on machine learning for customer retention and upsell. Prior to Framed, Zac was the first sales hire at Quid, an early "big data" company backed by Founders Fund.

Monika is an Investor at Upforth. She is an accomplished M&A advisory professional with experience as an Investment Banker, leading M&A and strategic investment deals for top technology companies. Prior to Investment Banking, Monika worked at early-stage venture capital firm M34 Capital and as a journalist for The Wall Street Journal. Monika received her MBA at UC Berkeley, Haas School of Business and has a Master's in Journalism from Columbia University.